Traditional business vs Network marketing.

On 31 July 2018, Statistics South Africa  announced the rate of unemployment in the country. The rate has been very stagnant around 26.7%, and it’s not showing any improvement, instead it is a hopping 27.2%. This is a crisis… where 67% of this rate is youth unemployment and predominantly black African.

What surprises me is that the media and civil society is not advocating or campaigning to say what can be done to improve the unemployment situation. You will hear that mostly say we need to increase the number of entrepreneurs in South Africa.

According to Clem Sunter in one of his events I attended he said that for South Africa to improve the unemployment rate, we need about 5 million entrepreneurs in the next few years. But then on a yearly basis I doubt if the country creates more than 100 000 of entrepreneurs. How are we going to achieve the one million let alone five million in the next few years?

What is interesting is that there are different models of creating businesses, and mostly traditional businesses need capital injection, or initial costs to start the business, which most people do not have, and have to resort to loans in the banks. The bank needs collateral or security if they have to take high risk to loan an individual funds to start up a business which it is not sure if that business will be sustainable for a period of time.

What I have observed is that network marketing business need a small amount of initial investment as an alternate way for a traditional business. But this type of business is not being advocated about in the media or social networks, just like other forms of business.

My question is why is this type of business not advocated for?

Robert Kiyosaki in his book “The business of the 21st Century”, approves an advises that network marketing business is the next big thing in business. He says it is the best system for the 21st century. Of course, when people like Robert Kiyosaki talk, one listens as he is a self-made business mogul, he built his empire from scratch, he knows what he is talking about when he says something. He took his time to research network marketing business and recommends that one needs to participate in one.

What is interesting is that there are different types of network businesses and one can choose the one that better suites one’s personality. This type of business can be done part-time without one resigning from one’s full-time work.

As people we tend to listen to cheap advice. Imagine a professional seeking advice from one’s brother-in law who is poor and does not probably have more than R1000 in his bank account and take such advise seriously.

I came across this book, “Fire your boss, and take full control of your life” by Nkokeng Morufane, where he passionately gives the difference between traditional business and network marketing. In a nutshell, there is no capital injection that will break a bank when one pursues a network marketing business, no logistical night mares of a traditional business, and the benefits are endless when one gives her/himself three to five years to build one.

What I have observed is that we need a get rich-quick-schemes that overnight we are millionaires, without sweating at all.

Like Robert Kiyosaki saying network marketing is the business of the 21st century, why can’t we use these types of business a model business that can assist in reducing the stubborn unemployment rate that does not go down substantially.

Consider a network marketing business, and you will not be disappointed if you are considering it as a medium- to long-term investment vehicle.

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